I quit my job yesterday. After nearly six years of doing web development at a marketing company I decided to take the leap into something I've become really excited about.

The day I gave notice coincided with the company's monthly all-staff meeting. As usual there were lots of jokes, cheering, silliness (I won a Belding-like award for setting up Bugzilla for a company project--it was an aluminum foil bowl filled with candy), there was a show-and-tell of some great print work we did for Newegg, a Yahoo Games E3 video they shot in our office which was a riot, more silliness, clapping, the announcement of the new hires with photos so we could keep track of all the new faces in our 100+ person office...

It was hardly the company I joined six years ago. Back then the 15 of us could comfortably fit around a medium sized desk and we were far too small a group to clap at anything. In December 1999 I was coming off a year of running a company with a friend and discovering that I wasn't cut out for the business side of things. I hated dealing with clients and found that most of my time was spent trying to get paid or trying to snag new business so in five months I could be calling them trying to get paid. So I came in from the cold and joined Ignited Minds--previously the very small marketing arm of Activision (where I had worked a couple years before) that had left, silly flaming logo in hand, to "market to people who played".

Of course then the bubble went "pop" and our little company just dropped a gear and kept going, doing anything and everything for clients to get the job done. I made Flash banners with little racing games inside them when we didn't have an actionscripter. I learned how to manage Linux boxes, MySQL servers, Apache servers, PHP, Perl, Python, ASP, I wrote COM objects that accepted file uploads (which through late-night testing lead to the creation of FilePile). We strung together content management systems and built all sorts of tracking devices and log analyzation tools that ran on machines that would reboot themselves if you looked at them funny. Looking back it was all a little punk rock.

Skip ahead a few years and I find myself the Director of Interactive Technology (Jeez, the more middle the manager the more flowery the title, I guess) at a very robust company in a nicer economic climate. I have a small team of developers who are some of the smartest most pro-active guys on the planet. My job is mainly taking as much credit for their hard work as I possibly can (har har, kidding). But really, I was just settling into the new job when I got a very interesting email from John Battelle about a project he was thinking about doing.

I had added the news feed for FMPub after seeing it mentioned on someone's site a few days before his email. I vaguely remember him saying it was going to be a transparent attempt at blogging about his new startup and I thought that it was probably going to be something worth reading so I added it.

Our first conversation happened while I was about to go to Italy for two weeks, and so my brain was probably already out the door. I didn't put his new company weblog and the phone call together, so I didn't think much of it at the time. We talked for a bit, I went to Italy, came back, didn't hear from him for a while and figured that might be the end of it.

The next time we talked he gave me the full run-down and everything clicked. Looking back on what I've done, the Droploads, the Dropcashes, the tools I built for Ignited Minds, the playground I built for the people of FilePile, it's always been about making web technologies more accessible to people with needs. Dropcash is my favorite example of this, as it places some powerful functionality into the hands of non-technical people with a specific need to show the progress of a fundraiser--with just a few lines of code. Dropload is just the use of a simple PHP feature and some database calls, yet over 100,000 people have needed it and used it. I like making those connections for people who can't do it for themselves. It's why I love to program so much.

I quit my job on Monday because FMPub lets me make these connections on a larger scale. It makes connections between passionate people with needs for a support structure and people who need that authenticity for their marketing efforts. As someone who has been an honorary marketer for six years, I know how difficult it is to get a message in front of people. FMPub is going to offer a remarkable dialog between the two camps and I couldn't be happier to know I will be helping that dialog happen.



Andre Torrez

Uhh...and I started writing this on Tuesday but didn't finish until Wednesday morning. Please ignore the silly dates.

luke / battez

hey torrez, sounds good! Best of luck with your new position and well done on achieving so much in the last 6 years. I hope you can continue to post here with more witty and perspicacious words.


[this is good]
and battez's use of perspicacious was awesome.



(brazilians shaking hips and sending waves of good luck towards your new endeavors, even if is clear you don't need to rely on sorte to accomplish them.)



all power to you!


Good good luck!


Best of luck King Andre for the future.

[this is teh awsome]

(i wish i could pile!)


People with needs thank you.
You are a wonderful individual.


Way to go Andre! May your success continue, and your happiness flourish.


This is just awesome. Just read through the FMPub site. Looks great. Will love to watch it from the sidelines.

Good luck, and enjoy it.


WTG man! Hope to see more of the same tech magic from you that we've come to know and love.


Right on, Andre.


So, does this mean you're moving north, Andre?


Good for you, man. Good luck.


You are a shining star. I'm not blowing smoke up your ass -- you are my reference in measuring my skills and the skills of others in our field.

I look up in awe to the things you've done and look forward to seeing what is next.

Congratulations Andre, I know you'll enjoy this change.


Good luck. You make good things.


Congratulations, Andre, all the best.

Jonathan Rouse

Well done, Andre, and best of luck at the new spot. Now I can only say know TWO people that work at Ignited Minds.


[this is very good]

Michael Boyle

Hey Andre - congratulations on the new position. Sounds like a wonderful opportunity.


Congratulations, Andre!


All the best :)


Many Celebrations in order!

Gen Kanai

Congrats from Tokyo!


Congratulations and the very best of luck, Andre.

Jaime Macias

Congratulations! I can't wait to see what you can do with free rein and some resources.


Congratulations, and best of luck!

David Vonderhaar

Nice work, mate. The world is an odd place. As you move on from Ignited Minds, I have returned to Activision. As you stop being the technology guy at the marketing company; I returned to "try" and be the technology guy in the technology group at company that might want to be a media company that your now ex-company provides services too.

Jason Cosper

add mine to the pile of [this is good]'s

Jeffrey McManus

[this is good]

So does this mean you'll be leaving Low Cal or will they move you up to the Babe Area?


sweet. still staying in socal?


Congratulations, Andre. Sounds like a tough decision. I hope this works out to be a great opportunity for you.

PS: Welcome to the Bay Area.


i want to have your children


congrats man! I love your description about making simple tools for complex tasks. Isn't that what most things should be about! But in truth they are few and far between. Not to just blow smoke up your ass but I think you really are a visionary. Hopefully you'll continue in that way so that we may enjoy the fruits of your labor...and learn something too.

Kevin Newman

You've long deserved a position with a more public face for showing off your skills at hooking people up with what they didn't even know they needed. You haven't been writing programming tutorials or treatises on how the web should be, you've been quietly making very cool things that work well. Congratulations.

Laura "BB"

I think all the [this is good]'s should go towards your count.

Best of luck!

Dan Hartung

[this may be offensive]

Just kidding! Can't wait to see what you do next.


Congratulations Andre!


"Punk rock" is a great description of those IM days... I miss 'em.

Congrats to a person who made a huge impact in my life, both personally and professionally.

Andy M.

Congrats! And I can't wait to see what new Dropfoos are spawned under this new environment.

[Update: Typepad is telling me that this nice little comment is probably comment spam. I feel like a three year veteran MT user should be treated better than this. Maybe they found out that my latest site is on Blogger...]

[Update #2: Adding that chunk of text didn't do the trick. I guess they don't really want me to fill out the URL field after all.]

brandon w.

Hey Andre,

CONGRATULATIONS! I'm very excite for you. And very happy!

Best of everything, see you soon.


Adam Michela

w00t! Congratulations, Andre.

Thanks for everything you've given the world, I'm looking forward to seeing what grows out of this new opportunity.


Andre - Congratulations, that's great news.

I look forward to hearing more about FMPub as it grows.


Congratulations! [this is good]

Andre Torrez

Thanks everyone. If I had this many well wishes when I left High School I probably wouldn't have gotten so into The Cure.

newt burton


Just dont fink the funk on a nasty dunk.


congratulations, i'm very proud of you.


Hehe, cheering eh? Hope that wasn't about you leaveing. Best of luck!


Great news and excellent write-up. All the best to you.


All the best!

How do I sign up for FilePile? Or is it insiders only?


Congrats. Ya know, you're one of those guys that's destined to leave Good Things along the paths you stride. Best of luck with FMP.

(oh, and don't forget to update yer index page)


Congratulations, Andre! You're a great guy, and have a terrific body of work to show off. Good luck in the new company!

And will we be seeing you a lot more at SF PileUps?

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before this i wrote links for 2005-06-14 after this i wrote links for 2005-06-17


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