Apple offers apology, rebate. Totally unnecessary for me, but really smart of them. This is how customer service is done.

When people asked me after the price-drop if I was pissed about buying one, I said "no way". I love my little iPhone and think it was totally worth the $599 when I bought it. I'm an adult and make decisions about what to buy based on what I can afford. I think a lot of people who felt burned got caught up in it and really couldn't afford the price tag in the first place.


comments

Mat

"When people asked me if I was pissed about buying one after the price-drop, I said "no way". I love my little iPhone and think it was totally worth the $599 when I bought it. I'm an adult and make decisions about what to buy based on what I can afford."

Well said. This was exactly how I felt as well. It was worth $600 to me, so I paid $600 for it. It's still worth $600 to me, perhaps even more now that it's become a part of my life.

It was a smart business move to cut the price. (I assume the iPod Touch helped cut costs to the point where Apple could do that.) They'll sell more now. Furthermore the $100 in-store rebate is truly remarkable; I'm floored that they offered it.

But they had to have known that some consumers would have reacted as if they'd been cheated. That there would have been some blowback to the price cut. It makes me wonder what the best way to handle this from the get-go would have been. Had they waited one more month, taking us into October, you're psychologically in a different place than you are immediately after Labor Day. But that wouldn't have been the best value for their customers. Offering the $100 rebate with the price-cut announcement might have set off a firestorm of "where's my other $100." It was a weird situation all around, and I don't know how they could have both dropped the price and kept everyone happy.


Ruben Miranda

Completely agree Andre. As a consumer I make no bones about who I am. The $200 bought me two months of bragging rights. If you don’t like it, don’t play the game.


ikes

I guess I understand where you are coming from, but for me i am bummed when anything I buy drops in price or I find it cheaper later on. Maybe I am just cheap. As for "bragging rights" over some consumer good, that concept is totally foreign to me.


Jonathan

The $100 discount comes in quite handy for me - my wife's birthday is in October & she wants an iPod. What very small amount of ill will I felt at an unprecedented 33% price discount two months after launch was more than eliminated by this gesture today.


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