I missed the video of this talk the first time around. There’s a shout-out to MLKSHK in the middle, but that’s not why you should watch it. Jon Bell delivers a captivating talk about “Design Relevance”.
I can’t stop sharing this with people.
Happy Notes now has banners on the left side of the page. You might remember I had this idea a couple weeks ago. Before I throw them on MLKSHK I am going to get the bugs out of the admin by serving them here. (You’ll have to visit Notes to see them.)
These aren’t exactly ads. I don’t intend on them only having links out to products you can buy. On MLKSHK I hope to be able to use them for serving content people want and links to things I think are worth seeing.
There are enough ad networks out there serving typical ads. I want to do something different.
Because I just put these links together for a friend in an email:
I’ve been thinking about ad networks a bit more. Ad Tech is this week and an old co-worker stopped by my office and we ended up talking about them. Then Justin, another former co-worker at Federated Media, posted this discovery last night. (Justin and I talk about ad serving a lot. Too much probably)
So I had this idea. I think it is a good and simple one for normal people with weblogs.
Ad network for your weblog where all the ads all have your personal affiliate ID in them. Dropbox. Amazon. iTunes. Netflix. Etc…— Andre Torrez (@torrez) April 4, 2012
The short of it is I like the idea of running a tasteful, small ad on my site like the ads from The Deck. But I realize using some fly-by-night penny ad network for punching monkeys really just opens you, my readers, to what those ads are really doing: tracking you with cookies. Or worse: installing malware.
The old joke is nobody clicks ads, but the truth is their business is not just getting you to click an ad. Their business is to set or read a cookie (or allow another unnamed party who bids high enough to) and then sell or merge that information with other databases so they can really target you later on.
Install Ghostery and you will see some of your favorite sites (that’s Techcrunch on the right) are serving you a mess of tracking codes that you really don’t think about because it’s happening behind the scenes.
I have volumes I could write on the subject of ads, ad networks, and cookies. But the what this post is about is simply a desire for more options that work for everyone, publishers, advertisers, and readers. They are rare.
Here are some gaming related links for you:
A few days ago I had a couple of ideas in the shower:
A conference call system that dials its participants. A bank that issues reward points based on how much you save. It was a long shower.— Andre Torrez (@torrez) March 27, 2012
I just wrote the first one as a simple script that demonstrates how to do it with Twilio. If I actually had real free time I would build a little web UI where you could fill in the numbers, set a time, and get your own personalized conference room (with all the features you find in a regular conferencing system) to dial you and the participants when it’s time for the call.
But maybe that’s something you want to build?
The one thing I learned from this is Twilio is pretty damn cool. The documentation is good and the API is a good one.