Where I used to work there was a quote on one of the doors from David Ogilvy, "When you advertise fire-extinguishers, open with the fire."

I always liked that quote because it's something often missed when people are trying to explain what they're selling or even just trying to convey. I see this happen the most on web sites for applications that have a strong visual component. I can never understand why someone who wrote an application that does X doesn't have a nice screenshot on the front page showing it do X.

This entry started because Jason pointed me towards a MovableType plug-in called BigPAPI that does something very cool and very visual (allows plug-ins to affect MT's interface), yet there are no screenshots to be found.

I can't remember if I'd ever brought this up, but I had an idea for desserts at restaurants. It's always so difficult to decide on what dessert to get, and sometimes you don't even want a whole cheesecake or tort, so how about some restaurant serves spoonfuls of dessert?

Imagine it: 50¢ a spoon for cheesecake, apple pie, maybe two apple pies, a cherry pie, some angel food cake with strawberries...

I can't decide which is worse: finding parking on Friday night, or finding where you parked on Monday morning.

I'm going to follow Anil's lead and put a call out for something in the Cole Valley/Noe Valley area. Living a block south of Haight has been nice, but if I hear "Yo, bitch, I said 'STEP THE FUCK OFF!'" one more time from this window I'm seriously going to go down there and explain to the gentleman the merits of a respectful, two-way relationship. Or something.

Also: walking + hills = holy fuck.